© 2015 National Skill Set For Effective Case Management in AUS & NZ: Skills Workbook

19.

(a) Explain what ‘marketing yourself’ means. (b) List the benefits of marketing yourself as a professional case management practitioner or Certified Case Manager™ to the: (i) client (ii) key stakeholders (iii) employer (present/future) (iv) community (v) funding body. (c) List the key elements for developing a professional marketing strategy as a case manager.

4

National Skill Set for Effective Case Management Workbook

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Chapter Five